How PussyDAO Is Utilizing Solana NFTs to Promote Bodily Underwear – Decrypt

In short

  • PussyDAO is a brand new Web3 startup that plans to promote Solana-based NFTs that may be redeemed for bodily panties and different items.
  • It was began by Izzy Howell, previously head of progress at Cypher.

Most individuals immediately doubtless first affiliate NFTs with digital-only gadgets like profile footage, art work, and collectibles. However blockchain tokens will also be tied to bodily artwork, property, and different tangible belongings.

In a single provocative instance of how NFTs might shake up retail and attire, PussyDAO goals to make use of Solana NFTs as redemption coupons to buy issues like underwear and streetwear.

Founder and CEO Izzy Howell, previously head of progress at Solana derivatives protocol Cypher, told Decrypt at this week’s Chainlink SmartCon convention that the thought got here to her whereas chatting along with her former DeFi colleagues.

“I used to be up actually late with my staff, and all the guys on my staff simply saved saying liquidity is all that issues. ‘That is crucial factor: liquidity, liquidity, liquidity,’” she recalled. “And the subsequent thought in my head was that I needed to make a pair of panties that stated ‘extremely liquid’ on the crotch.”

Howell—beforehand named a rising star in crypto by Decrypt—shared her concept with others and stated she “acquired numerous help from the crypto trade” (together with funding) so she left Cypher to deal with the brand new enterprise. PussyDAO will begin off by providing NFTs that may be redeemed at any time for the bodily underwear, however she has bigger ambitions for the model over time.

“We’re utilizing Web3 tech to scale the subsequent technology of attire, CPG [consumer packaged goods] merchandise, software program drops, and experiences,” Howell informed Decrypt in a followup chat by way of Telegram. “Our model is punk rock meets hyperfemininity: we’re gritty, girly, and highly effective—and a much-needed breath of contemporary air on this bro-centric area.”

Howell’s plan is to broaden the PussyDAO model into “something that’s tremendous hype-y,” together with the aforementioned merchandise and experiences.

The concept of redeeming a blockchain token for bodily attire isn’t new, and it’s been explored in varied methods. Unisocks, for instance, is a venture that sells tokens redeemable for Uniswap-themed socks, and the value of every token rises with every sale on a bonding curve—it began at $12, however now buying a token costs $22,807.

Adidas explored the mannequin of NFTs redeemable for unique attire with its Into the Metaverse drop last December in partnership with Bored Ape Yacht Club, NFT influencer gmoney, and the Punks Comics venture. And the WAX blockchain’s vIRL NFT concept is constructed round tokens that may be redeemed for bodily items.

Howell stated that redemption NFTs make sense for streetwear and different items as a result of it’s simpler to resell digital tokens than be pressured to bodily ship issues to consumers. Swapping tokens might be cheaper, simpler, and have much less of an environmental impression than delivery packages, too.

“Individuals purchase [streetwear] immediately, after which it is the customer’s duty to take that hat and put up it themselves on eBay, they usually need to cope with the delivery and all that stuff,” she defined. “But when I simply personal the NFT that entitles me to that bodily object, it is rather more frictionless for me as somebody who’s promoting it on a secondary market.”

Howell is launching on Solana as a result of she was “raised by the Solana ecosystem,” however she envisions a multi-chain future and plans to debut merchandise on different blockchain platforms.

As PussyDAO charts a course in direction of its first product launch, Howell describes a model that’s uniquely Web3. “That is the primary investor-backed social commentary,” she informed Decrypt. “Not solely are we an organization—we’re additionally a residing, respiratory artwork motion. We drop merchandise which are designed to incite significant conversations round gender, identification, and the monetary panorama.”

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